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Time spent on media and communications has almost doubled over the past decade, but consumer spend and advertising revenues have not kept pace with the growth in usage, resulting in what we refer to as the “monetization gap” estimated to be worth £4.1bn in the UK for the past 2 years. In this Insight paper, we discuss how media players could close this monetization gap.

To read the accompanying article, request a copy of the latest issue of the Telecommunications, Media & Entertainment Journal..